Randy Chan Vancouver

Randy Chan Vancouver | I’m always on the lookout for new ways to build my business. And in the tradition of keeping things simple, networking popped into the mix. What? “network?” That’s a scary word especially for us introverts! For most of us writers (and introverted) types, the very utterance of the word makes us cringe. Yeah, it’s that bad. We’d like to think that we work in a comfy, safe world of solitude but the pure natural fact is… Randy Chan Vancouver … We don’t! And shouldn’t if you want to amp your game a notch or two. Truth is, I am seriously an introvert and somewhat shy. My nature is to resist the whole notion of networking. Here’s the crazy thing… I’ve been networking all along and didn’t even realize it. My small network consisted of printers, competitors, colleagues, teachers, friends, heck I even had a few trusted family members in my network. Each in their own way helped me out of the doldrums and into success early on. Hey, if the pros in your field network, then ma...

  Randy Chan Vancouver | SEO services for Mornington Peninsula businesses can make a large difference in the traffic your website sees throughout the day, so you may want to consider optimisation if you’re looking to increase traffic and visibility. Before getting into how you can improve your visibility Google ranking, let’s discuss what SEO is and why you should care about it. Search engine optimisation, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website ranks when users search for products or services related to your business. Higher rankings mean more traffic and visibility while lower rankings mean less traffic. Randy Chan Vancouver If you’re still not quite sure what SEO is or how to work with it, you can always get in contact with experts that have extensive training and knowledge of search engine optimisation – you may even get a free SEO analysis performed that can let you know what is working in your favour and what is...

  Randy Chan Vancouver | One of the most important components of your home business’s success is marketing. If you don’t promote your business, no one will ever know about it. You can’t make money if no one knows you exist. You have to get the word out about your business and there are several ways to do that in an inexpensive way. Randy Chan Vancouver Social Media Sign up for and participate in social media networks where your audience hangs out. Comment on questions, offer your help freely, and let your profile speak for itself. Don’t try to connect one-on-one with people until you’ve built a relationship with them. Blogging One of the best ways you can promote your business is through blogging. Blogging keeps your website active. You can blog about many things that will attract your audience. The keywords in your blog, the title, and the subject matter help search engines send people to your information. PPC Pay-per-click advertising means you create an advertisement, usually an...

  Randy Chan Vancouver Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads for a very small cost. No single marketing effort works all the time for every business, so rotate several marketing tactics and vary your approach. Your customers tune out after awhile if you toot only one note. Not only that, YOU get bored. Marketing can be fun, so take advantage of the thousands of opportunities available for communicating your value to customers. But don’t be arbitrary about your selection of a variety of marketing ploys. Plan carefully. Get feedback from customers and adapt your efforts accordingly. Use buddy marketing to promote your business. For example, if you send out brochures, you could include a leaflet and/or business card of another business, which had agreed to do the same for you...

  Randy Chan Vancouver | Create the Most Effective Social Media Marketing Plan There’s a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics. Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits or otherwise changing the rules. Randy Chan Vancouver That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you’ve never taken stock of your marketing campaigns or created objectives. Throughout this process, it’s really important to be honest about your successes and failures. It’s okay to admit that some of what you’ve done has been a wasted effort-that’s why we’re here. Here’s my 3-step process to set social media goals for 2020: Check Your Reports Keeping reports is a must if you want to properly assess the efficacy and efficiency of what yo...

  Randy Chan Vancouver | When you go on a trip, typically you get out a map or you use GPS to ensure that you get to where you want to go in a relatively uncomplicated manner. You don’t just strike out without any idea of where you’re going or how you’ll get there. Randy Chan Vancouver The same thing should be done when you start a business. Map out a plan, starting with the end. In order to make the plan, ask the following 7 questions: Who Are You? This question really has two parts; one, who are you personally and two, who is your business? How you want the public (and customers) to view you as a business is important, because it can inform how you proceed with every aspect of your business. What Do You Offer? It’s true that you offer something that can easily be named, xyz service or xyz product, but what you really need to answer is what solutions are you providing? Is it freedom? Is it time? Is it something else? If you can answer that, you’ll be able to move your business for...

  Randy Chan Vancouver | You like it or not, you believe it or not, people are often typing your name in Google to learn more about you. e-reputation, or online reputation is what people are getting out in SERPs in return. Online reputation management or ORM is thus how you are controlling the outcome of such results. Online reputation management is more than just personal branding. ORM is also about product branding. eBay and Amazon are two best examples of how they use e-reputation of products through other people’s comments, to influence us in our decision while buying a specific product. When we go to a website like Rue de Commerce or C-Discount, we surely see what other people are saying about a product, and rarely we buy a product which gets too many negative comments. Randy Chan Vancouver Randy Chan Vancouver | Online reputation management has a three dimensional goal: To monitor one’s online reputation To counter negative reputations with more positive ones To build positiv...

  Randy Chan Vancouver | How to improve your Email marketing Many small businesses use email marketing as it is a popular and cost effective way for small business owners to consistently engage with past, current and prospective customers. If done well, it can be quite effective. If you already engage in email marketing, here are some tips to help you improve your results and work towards achieving email marketing success. If you haven’t tried it yet, keep this information in mind to help guide you through the process. Randy Chan Vancouver Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. Tips for Email marketing success | Randy Chan Vancouver Deliver one clear message. Have a single focus. For instance, focus on one topic and avoid ambiguity in your email content. Having too many focu...