Randy Chan Vancouver

  Randy Chan Vancouver | Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short. Randy Chan Vancouver Commercial ads often seek to generate increased consumption of their products or services through “

  Randy Chan Vancouver | So you want to run a promotion, huh? Maybe an appearance, or an ad. Maybe you want to put on a mini-tradeshow, or hire a band to play outside your store. Before you just hand off a credit card or write a check to make things happen, there are a number of things you should do before you let anyone else know that you want something to go down. Randy Chan Vancouver Objective: Randy Chan Vancouver What is your objective? What is it that you want to have happen once the promotion or event actually happens? Maybe you want to increase your email list by 547 names. Or maybe you want to attract 1,322 new people into your store. I know – you’re trying to increase same-store purchasing volume by 5.3% this March as opposed to last March. What’s with the weird numbers? No, I’m not trying to be funny – or a jerk. You need to be very specific about your objective. You need to quantify it so that you can measure the results. You should move away from thinking about adding “a l