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Randy Chan Vancouver | Why Hiring Digital Marketing Services Is More Important Than Ever

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Randy Chan Vancouver | Crisis After Crisis As many around the globe continue to wonder when the COVID-19 crisis will begin to subside, organizations and their brands are also experiencing severe uncertainty and economic challenges. Natural disasters, political unrest, and disease have been major disruptors over the past few decades. As the world endures crisis after crisis, pressure is mounting on companies to adapt and maintain communication with consumers. Business continuity, product launches, and, of course, employee and consumer well-being must be addressed. Randy Chan Vancouver Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company’s survival. Randy Chan Vancouver | The Importance of Digital Marketing As barriers continue to prevent face-to-face business and cancellations of live events and conferences e
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Randy Chan Vancouver | How To Start Marketing Your Business

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Randy Chan Vancouver | To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. But every business needs to grow. That doesn’t mean you have to reach out to a larger market – it means working toward increasing your share of the one you are targeting. This will keep your business healthy enough to survive obstacles such as tough economic times. Randy Chan Vancouver In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to help your business grow. Randy Chan Vancouver | Have a clear picture of your target market. Find out what types of people use the products and services you provide and respond to your business philosophies. If you’re not marketing to
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Randy Chan Vancouver | Tips for Writing Conversational Content

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Randy Chan Vancouver | When it comes to marketing, conversational copywriting is essential. The outdated formal business communication is just that – outdated. Big words. Confusing sentences. Not only does it make the content challenging to read, but all too often, the reader loses interest before getting to the end of the first paragraph. Conversational copywriting resonates with your audience because your message reads as if it comes from a friend. It reads like you’re having a cozy conversation over a cup of coffee in a neighbourhood café – but more compelling. Randy Chan Vancouver Randy Chan Vancouver | Here are 6 tips to ensure your content sounds conversational. 1 Keep it short. Less is more when it comes to your content. Small words. Short sentences. Short paragraphs. And yes, this will take more time to write. I always chuckle when someone hiring me says, “I don’t need much content. It shouldn’t take you long to write.” In reality, writing less takes more time. Paring a page of
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Randy Chan Vancouver | Current Trends in International Marketing

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  Randy Chan Vancouver | Marketing isn’t what it used to be. In today’s world, more and more companies are doing business in countries around the world, and that means a greater number of challenges for professional marketers. If you’re planning on expanding your business into the global marketplace, it’s important to stay informed on current trends in international marketing so you can pick and choose which would be most effective for your company. Here then, are some of those trends and some basic information about each one. Randy Chan Vancouver Social media One of the most effective tools for today’s professional marketers can be summed up in two words: social media. No longer just a tool for sharing pictures of family and cute pet videos, social networking sites like Facebook, Twitter, Instagram and more are now an undeniably common way to market and advertise your products and services worldwide. The power of social media as a marketing tool is evidenced by the major league compan
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Randy Chan Vancouver | Tips to Maximise Effectiveness of Instagram Ads

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  Randy Chan Vancouver | Social media has become one of the best places for businesses to seek new customers and reach out their audience, building their brand name and increasing recognition across the world. It can be tough, however, to establish your brand on the internet when there are millions of other companies vying to do the exact same thing. With over a billion people browsing apps like Instagram throughout the day, you can lose out on a lot of potential revenue by not taking proper advantage of social media platforms. Instagram launched in 2010 and has been a powerhouse since then, rolling out new features and becoming increasingly user-friendly, drawing in even more users. Randy Chan Vancouver By utilising Instagram advertising, Melbourne businesses can tap into a market they have always wanted to reach without spending thousands of dollars to get results. Let’s explore some of the strategies you can use to maximise the effectiveness of social media campaigns, whether they b
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Randy Chan Vancouver | Advertising and Best Practices

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  Randy Chan Vancouver | Having spent some time in an agency and then working in companies that used me to do their advertising there are many tips that remain pertinent in today’s world. The first is to know your audience. One is not trying to sell to every person in the universe. The goal is to target those who might be interested in your particular brand. The question is how does one find them and then convert them to your goods. Randy Chan Vancouver The first thing is to know the market. Magazines, radio programs, television shows, and so forth, need constant examination for their content and special promotions. Good editors will often contact you if they are doing something special and think you would be interested in helping sponsor that program. The next most important thing is presentation, and that is everything. Unless your advertisements are appealing and spot on with information that matters no one will take heed the message. For instance, if you are selling a truck don’t p
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Randy Chan Vancouver | Description About Advertising

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  Randy Chan Vancouver | Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or “ad” for short. Randy Chan Vancouver Commercial ads often seek to generate increased consumption of their products or services through “
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